The event will be presented, this year in a virtual edition, at Milan Fashion Week Men's Collection , from January 16th to 18th.
The Biella-based company was selected from among 40 companies that represent advanced craftsmanship , with an eye towards sustainability .
"We are very proud to have been included in this prestigious project," says Andrea Barbera, owner of Barbera Sandro e Figli with his brother Stefano. "This is an important recognition of our long-standing commitment to combining local excellence, artisanal know-how, and environmental protection. It's a great incentive for us to continue working in this direction."
Barbera Sandro e Figli was chosen to represent brands experimenting with different techniques: modern craftsmanship and processes using less polluting raw materials to reduce environmental impact, and above all, a commitment to traceability and transparency.
“We have other great projects in collaboration with local companies,” concludes Andrea Barbera, “which we can't reveal to you yet, but we can't wait to do so!”